Social engineering is nothing new. It is a psychological manipulation that taps into the human psyche by exploiting powerful emotions such as vanity, authority, fear, urgency, curiosity, or greed.
Many social engineering attackers rely on the victim’s natural willingness to be helpful or the desire for free stuff.
Phishing is where the attacker sends a seemingly legit email to you, instructing you to share info, click links or download attachments that install and spread malware. The email tricks you into believing a legitimate business wants your data and threatens you for non-compliance.
Spear phishing is also known as "Tailored" phishing. The attacker may use your full name, username and other personal information. Crooks know that if you get an email from a friend, your bank or a familiar company, you will likely trust it.
Cybercriminals flock to social media for information about their victims. You may be attacked by someone who looks like a friend sending you a special deal. Robbers use social media to find out when you are away from home. Be careful when you "check-in" to places you go for dinner and especially vacations.
Baiting happens when an attacker leaves a malware-infected physical device, such as a USB flash drive, in a place that is sure to be found. The victim picks up the device, and, out of curiosity, loads it onto his or her computer, unintentionally installing the malware.
Scareware involves tricking you into thinking your computer has a virus. The attacker then offers a solution that will fix the bogus problem. In reality, if you download it you are installing the attacker’s malware.
Ransomware is a type of malware that restricts access to the infected computer system in some way, usually by encrypting the files, and demands that the user pay a ransom to the cybercriminals to get the files decrypted.