M.B.A. Marketing
Fall 2018
Degree: | Master of Business Administration |
Major: | Business Administration |
Concentration: | Marketing |
Core Courses - 24 Hours:
ACCT 5315 - Financial & Managerial Accounting Foundations
BCOM 5300 - Administrative Communications
BUAL 2310 - Business Analysis I
BULW 5300 - Legal Environment of Business
ECON 5300 - Foundation of Economics
FINC 5300
MGMT 5340 - International business*
MGMT 5380 - Strategic Management
MISY 5340 - ERP Overview
MKTG 5310 - Marketing Management
*Students may take BUSI 5380 - Study Abroad in place of MGMT 5340 or as a concentration elective
# An Exit Exam is required to complete the core
Concentration Courses - 12 Hours from:
9-12 Hours from
MGMT 5350 - Strategic Cases in Services Marketing and Management
MISY 5390 - Enterprise Systems/CRM
MKTG 5350 - Digital Marketing
MKTG 5360 - Consumer Behavior
MKTG 5370 - Market Research
Up to 3 Hours from:
MGMT 5311 - Concepts and Applications for New Ventures
MKTG 5340 - International Marketing
Leveling Courses* - 12 Hours
ACCT 5315 - Financial & Managerial Accounting Foundations
BULW 5300 - Legal Environment of Business
ECON 5300 - Foundation of Microeconomics
FINC 5300 - Foundations of Finance
BCOM 5300** - Administrative Communications
BUAL 2310# - Business Analysis I
MGMT 3310# - Principles of Organizational Behavior and Management
* Leveling courses may not be required for students who have taken the undergraduate level or graduate level equivalent and earned a C or better.
** Required for students who take an English Proficiency exam prior to admission to LU
# The M.B.A. director may require when the student's academic backgrounds in business administration, GPA or work experience are limited.
Hours
36 Hours (more if leveling courses are needed)