M.B.A. Marketing
Fall 2021
| Degree: | Master of Business Administration |
| Major: | Business Administration |
| Concentration: | Marketing |
Core Courses - 21 Hours:
ACCT 5315 - Financial & Managerial Accounting Foundations
ECON 5370 - Managerial Economics
FINC 5310 - Financial Management
MGMT 5380 - Strategic Management
MKTG 5310 - Marketing Management
One from:
- BUSI 5380 - Global Enrichment
- MGMT 5340 - International Business
One From:
- BUAL 5380 - Managerial Decision-Making
- MISY 5340 - ERP Overview
*Students may take BUSI 5380 - Study Abroad in place of MGMT 5340 or as a concentration elective
# An Exit Exam is required to complete the core
Concentration Courses - 9 Hours from:
9-12 Hours from
MGMT 5311 - Concepts and Applications for New Ventures
MGMT 5350 - Strategic Cases in Services Marketing and Management
MISY 5380 - Enterprise Systems/CRM
MKTG 5340 - International Marketing
MKTG 5350 - Digital Marketing
MKTG 5360 - Consumer Behavior
MKTG 5370 - Market Research
Leveling Courses* - 6 Hours
ACCT 5315 - Financial & Managerial Accounting Foundations
FINC 5300 - Foundations of Finance
BCOM 5300 - Business Communications**
* Leveling courses may not be required for students who have taken the undergraduate level or graduate level equivalent and earned a C or better.
** Required for students who take an English Proficiency exam prior to admission to LU
# The M.B.A. director may require when the student's academic backgrounds in business administration, GPA or work experience are limited.
Hours
30 Hours