B.B.A. General Business - Advertising Communication
Degree: | Bachelor of Business Administration |
Major: | General Business |
Concentration: | Advertising Communication Concentration |
General Education Core Curriculum
Communication - 6 Hours:
ENGL 1301 - Composition I
COMM 1321 - Business and Professional Speech
Mathematics - 3 Hours:
MATH 1325 - Calculus for Business Applications
Life and Physical Sciences - 6 Hours from:
BIOL 1308 - General Biology (Non-Majors)
BIOL 1315 - Plants and Human Society (Non-Majors)
BIOL 2306 - Environmental Science
CHEM 1306 - Chemistry for Allied Health Sciences
CHEM 1308 - Biochemistry for Allied Health Sciences
CHEM 1311 - General Chemistry I
CHEM 1312 - General Chemistry II
GEOL 1390 - Introductory Environmental and Physical Geology
PHYS 1305 - Elementary Physics I Lecture
PHYS 1307 - Elementary Physics II Lecture
PHYS 1311 - Introduction to Astronomy Lecture
SPSC 1301 - Space Exploration
Language, Philosophy and Culture - 3 Hours from:
ENGL 2300 - Close Reading II (Ethics and Literature)
PHIL 2306 - Ethics
Creative Arts - 3 Hours from:
ARTS 1301 - Art Appreciation
ARTS 1303 - Art History I
COMM 1375 - Film Appreciation
DANC 2304 - Dance Appreciation
MUSI 1306 - Music Appreciation
MUSI 1310 - History of Rock and Roll
PHIL 1330 - Arts and Ideas
THEA 1310 - Theatre Appreciation
American History - 6 Hours from:
HIST 1301 - US History I 1763-1877
HIST 1302 - US History II Since 1877
HIST 2301 - Texas History
Government/Political Science - 6 Hours:
POLS 2301 - Introduction to American Government I
POLS 2302 - Introduction to American Government II
Social/Behavioral Sciences - 3 Hours from:
BULW 1370 - Business Environment and Public Policy*
ECON 2301 - Principles of Economics I Macro*
ECON 2302 - Principles of Economics II Micro*
Component Area Options - 6 Hours:
ENGL 1302 - Composition II
BUAL 2310 - Business Analysis I**
Required Courses for Major
College of Business Core - 51 Hours:
ACCT 2301 - Introduction to Financial Accounting
ACCT 2302 - Introduction to Managerial Accounting
BUAL 2310 - Business Analysis I**
BUAL 3320 - Business Analysis II
BCOM 3350 - Business Communications
BULW 1370 - Business Environment and Public Policy*
BULW 3310 - Business Law
BULW 4390 -Special Topics in Business Law***
BUSI 2300 - Intro to Critical Thinking for Business Decision Making
ECON 2301 - Principles of Economics I Macro*
ECON 2302 - Principles of Economics II Micro*
FINC 3310 - Principles of Finance
MGMT 3310 - Principles of Organizational Behavior and Management
MGMT 3320 - Production Management
MGMT 4370 - Strategic Analysis
MISY 1373 - Introduction to Business Technologies
MISY 3310 - Principles of MIS
MKTG 3310 - Principles of Marketing
ECON 3340 - Macro Economics
*One of these courses will be used to satisfy the Social and Behavioral Sciences requirement for the General Education Core. Since it is also required for the College of Business Core, it will be factored into the College of Business GPA.
**BUAL 2310 will be used to satisfy one of the Component Area Options in the General Education Core. Since it is also required for the College of Business Core, it will be factored into the College of Business GPA.
***The content of the Special Topics course will be determined by the college.
Major Specialization - 18 Hours:
ARTS 3351 - 2D Graphics
ARTS 3352 - 3D Graphics
COMM 4380 - Advertising Campaign Strategies
MKTG 3360 - Consumer Behavior
MKTG 4340 - Marketing Promotion
One From:
- COMM 3361 - Desktop Publishing
- COMM 4365 - New Media and Publishing on the Web
Elective Courses
Business Electives:
6 Hours, College of Business, 3000-4000 Level
Outside Electives:
3 Hours, Non-College of Business
Hours
120